Co.Flight

A business traveling site

Project Brief

Co.Flight is a travel booking website catered for business travellers. The website provides a one-stop platform for booking of flights, accommodations and transportations.

Executive Intent

To increase sales in various funnels (cross-sell) by streamlining the user journey.

Research and Insights

From our interviews we learned that users aren't that particular about booking either flight or accommodation first, but most definitely are not as concerned about transportations.

The stats below reflect the frustrations faced by users when using a travel booking site.

30%
of users are frustrated at not being able to save trip info and preferences
60%
of users dislike that bookings bring them to different sites
90%
of users thinks that there’s too much info and clutter/ ads
Persona
Co.Flight
“I believe in efficiency and being on time because time is money.”
— Every Businessman

Scenario

Alex have a meeting with a few clients at his Taipei branch office in a weeks’ time. It will be a quick trip of 3 days. He prefers a direct flight via Singapore Airlines in the afternoon so he can take a rest upon arrival. Because it’s a short trip, he will only be bringing a carry-on luggage.

Task Flow
Co.Flight
Co.Flight
User Testing and Insights
Co.Flight
High-Fi Prototype
Co.Flight