Co.Flight is a travel booking website catered for business travellers. The website provides a one-stop platform for booking of flights, accommodations and transportations.
To increase sales in various funnels (cross-sell) by streamlining the user journey.
Research and Insights
From our interviews we learned that users aren't that particular about booking either flight or accommodation first, but most definitely are not as concerned about transportations.
The stats below reflect the frustrations faced by users when using a travel booking site.
Alex have a meeting with a few clients at his Taipei branch office in a weeks’ time. It will be a quick trip of 3 days. He prefers a direct flight via Singapore Airlines in the afternoon so he can take a rest upon arrival. Because it’s a short trip, he will only be bringing a carry-on luggage.