Storytel
An audiobook app redesign
Disclaimer: This project is not affiliated with Storytel.
Introduction
Storytel is mainly an audiobook app which operates on a monthly subscription basis.
Project Objective
The objective of this redesign is to reduce bounce rate of app.
Research
After gathering some data from surveys and interviews, I found that users usually prefer to listen to audiobooks when they are either:
driving,
relaxing before sleep, and/or
doing housework.
And the reasons why they enjoy listening to audiobooks are usually because:
they can multitask,
listen wherever they are, and
that they can give their eyes a break.
Most users also agree that listening to audiobooks is relaxing and a form of stress-reliever.
Persona
Based on the data, I came up with a persona that fits the market.
Ashley is a housewife who likes listening to audiobook while cleaning the house.
She finds that if she spends too much time selecting a book or pick up where she left off, it puts her off her main tasks.
User Journey + Emotional Schema
With the current app, she finds a lot of hindrance throughout the navigation and find it's not very friendly for on-the-go because she needs to stop and consider where each thing she is looking for is located.
Design Solutions
Guide users
Show feedback
Match existing design knowledge
Categorise and correlate relevant information
Future Development
Creating a community on the app itself:
Allowing users to follow other profiles to see what they're reading.
Allow users to have a friend list to share and recommend books to each other privately or publicly.
Encourage users to rate and review book by providing point systems where they can grow a tree.