Storytel

An audiobook app redesign

Disclaimer: This project is not affiliated with Storytel.

Introduction

Storytel is mainly an audiobook app which operates on a monthly subscription basis.

Project Objective

The objective of this redesign is to reduce bounce rate of app.

Research

After gathering some data from surveys and interviews, I found that users usually prefer to listen to audiobooks when they are either:

  • driving,

  • relaxing before sleep, and/or

  • doing housework.

And the reasons why they enjoy listening to audiobooks are usually because:

  • they can multitask,

  • listen wherever they are, and

  • that they can give their eyes a break.

Most users also agree that listening to audiobooks is relaxing and a form of stress-reliever.

Storytel

Persona

Based on the data, I came up with a persona that fits the market.

Ashley is a housewife who likes listening to audiobook while cleaning the house.

She finds that if she spends too much time selecting a book or pick up where she left off, it puts her off her main tasks.

User Journey + Emotional Schema

With the current app, she finds a lot of hindrance throughout the navigation and find it's not very friendly for on-the-go because she needs to stop and consider where each thing she is looking for is located.

Design Solutions

  • Guide users

  • Show feedback

  • Match existing design knowledge

  • Categorise and correlate relevant information

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Prototype
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Future Development

  • Creating a community on the app itself:

    • Allowing users to follow other profiles to see what they're reading.

    • Allow users to have a friend list to share and recommend books to each other privately or publicly.

    • Encourage users to rate and review book by providing point systems where they can grow a tree.