Disclaimer: This project is not affiliated with Storytel.
Storytel is mainly an audiobook app which operates on a monthly subscription basis.
The objective of this redesign is to reduce bounce rate of app.
After gathering some data from surveys and interviews, I found that users usually prefer to listen to audiobooks when they are either:
relaxing before sleep, and/or
And the reasons why they enjoy listening to audiobooks are usually because:
they can multitask,
listen wherever they are, and
that they can give their eyes a break.
Most users also agree that listening to audiobooks is relaxing and a form of stress-reliever.
Based on the data, I came up with a persona that fits the market.
Ashley is a housewife who likes listening to audiobook while cleaning the house.
She finds that if she spends too much time selecting a book or pick up where she left off, it puts her off her main tasks.
User Journey + Emotional Schema
With the current app, she finds a lot of hindrance throughout the navigation and find it's not very friendly for on-the-go because she needs to stop and consider where each thing she is looking for is located.
Match existing design knowledge
Categorise and correlate relevant information
Creating a community on the app itself:
Allowing users to follow other profiles to see what they're reading.
Allow users to have a friend list to share and recommend books to each other privately or publicly.
Encourage users to rate and review book by providing point systems where they can grow a tree.